Rich Visions | Integrated Communications Agency

DIVERSE COMMUNITIES IN THE NEWS: Adland neglects ethnic consumers

We are an award-winning integrated communications agency. Our key focus is to help corporate and commercial entities, businesses, organisations, advertising and marketing agencies to extend their reach by communicating and marketing to diverse, niche and ethnic audiences across the UK.

We have a strong track record of implementing marketing and PR campaigns. These communicate to audiences and consumers (classed as hard-to-reach) from a commercial or Corporate Social Responsibility (CSR) perspective. In 2011 we won the ethnic communications brief for one of the biggest campaigns in the UK – Digital TV switchover. Digital Switchover was the largest public infrastructure change operation since the change to natural gas in 1967.

In these tough economic times, businesses and brands have to start thinking creatively as far as marketing goes. Companies throughout the UK are missing major opportunities to increase market share by overlooking the financial clout of diverse communities. With recent figures indicating that ethnic groups have a combined disposable income of £300 billion and spending power of £46 billion, British businesses and multi-national brands cannot afford to neglect this lucrative audience.

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